Online games are very popular. On the social networking sites such as Facebook or StudiVZ alone, more than 50 million online users per day worldwide enjoy gaming!
3D City has developed a 3D browser game concept which allows to dynamically integrate advertising (text, images, audio, video as well as external links) into the respective 3D game before and after playing. The advertising elements can be integrated either as actual 3D objects, projected onto 3D objects as images, or inserted as cutscenes (level switches). The Data exchange between the advertisement and the 3D game takes place via a specially developed interface by 3D City (3D-API). The advertising elements are managed and assigned via a database-controlled web interface. Bonus points, highscore lists, prize calculations and music can be designed individually for each game.
One true highlight is the 3D level editor, which allows the user to individually design and structure the different levels. Furthermore, it is possible to link the system to existing ad-server systems including intelligent tracking technology. 3D browser games can be integrated into other websites without problems.
Conclusion: This is a great chance for the advertising industry to communicate marketing messages to online customers in a playful way.
















